June 1, 2009

SAVE A BUCK CAMPAIGN TAKES TO THE ROAD

The Saskatchewan Wildlife Federation (SWF) is taking their "Slow Down and Save a Buck" educational awareness campaign on the road with the help of the Saskatchewan Transportation Company (STC).

"It is with the greatest pleasure that I am announcing the addition of our newest partner in the "Save a Buck" campaign," said Darrell Crabbe, SWF Executive Director.

"Along with our major sponsor, Saskatchewan Government Insurance (SGI), the addition of STC brings an added dimension to our campaign. STC's involvement will include motor coach side panels and a trailer wrap with our "Slow Down and Save a Buck" message and graphics."

"It's a rolling billboard if you will."

As in past years, the "Slow Down and Save a Buck" campaign will use highway billboards, radio and television public service announcements, and placemats provided to select restaurants and used at special events hosted by the SWF across the province to raise awareness.

According to SGI, over 10,600 collisions with deer took place on Saskatchewan highways last year. SGI paid out in excess of $34 million in damage claims. Two people were killed and over 300 people were injured.

For more information, contact:

Darrell Crabbe
Executive Director, Saskatchewan Wildlife Federation
(306) 692-8812

Kim Hambleton
SGI Communications
(306) 751-1360


Todd MacKay
Acting Director
Strategic Planning & Communications
Saskatchewan Transportation Company
Phone: (306) 787-6807
Email: Contact Us

Darrell Senebald
Campaign Coordinator for the SWF
(306) 934-2649